When it comes to your pup’s happiness, playtime is essential. Not only does it burn energy and reduce boredom, but the right toy can improve your dog’s mental health, teeth, and overall behavior.

But not all toys are created equal.

We’ve sniffed out the top 3 best dog toys of 2025 — chosen for their durability, safety, and interactive fun. Whether your dog is a chewer, a chaser, or a cuddler, there’s something on this list for every personality.

1. KONG Classic Dog Toy – The Indestructible Favorite

Best For: Chewers, mental stimulation, treat-seekers

The KONG Classic has been a top pick for decades — and it still rules in 2025. This ultra-durable rubber toy is perfect for dogs that love to chew. Stuff it with treats, peanut butter, or kibble, and your pup will stay busy for hours.

Why it’s great:

• Made in the USA with natural rubber

• Mentally stimulating puzzle when filled with treats

• Great for crate training or reducing separation anxiety

Pro tip: Freeze it with peanut butter inside for a longer-lasting challenge.

2. Outward Hound Hide-A-Squirrel Puzzle Toy – Brain Game Fun

Best For: Smart dogs, curious pups, light chewers

This adorable and clever plush puzzle keeps your dog engaged by hiding squeaky squirrels inside a tree trunk. Your pup gets the fun of digging and “hunting” for the squeaky toys — great for dogs who love plush play but also need a challenge.

Why it’s great:

• Interactive hide-and-seek play

• Comes in multiple sizes for all breeds

• Encourages problem-solving and reduces boredom

Caution: Best for non-aggressive chewers.

3. Chuckit! Ultra Ball – The Ultimate Fetch Toy

Best For: Active dogs, fetch lovers, outdoor play

More than just a ball, the Chuckit! Ultra Ball is made from tough rubber and bounces higher and lasts longer than standard tennis balls. Pair it with a Chuckit! launcher for long-distance throwing with minimal effort.

Why it’s great:

• Extremely durable and easy to clean

• High visibility color

• Floats in water — perfect for pool or beach fetch

Great for daily exercise routines and high-energy breeds like labs, retrievers, and shepherds.

Final Thoughts: Tail-Wagging Fun Starts with the Right Toy

The perfect toy can bring out your dog’s natural instincts, provide hours of fun, and keep them healthy and happy. Whether you want to keep a chewer occupied, challenge your smarty pup, or burn off energy, these top picks are trusted by pet parents and pups worldwide.

Your dog deserves more than just a chew toy — they deserve an adventure.